Only make media that you wish to see manifest in the world.
“Do it for the gram!”
Only make things that you actually want to view. Don’t ever make things *only* for other people. Imagine, would you make a gear review video for yourself to view ten years from now? Definitely not! This is probably the biggest trap about social media and using YouTube and Instagram specifically as a way to market yourself as a photographer or artist. I believe that most people get suckered into making things for viewership and an audience. This is not the approach that I recommend. When you’re out there on the street and you find something interesting, make a picture for yourself as a personal record. Make a video with your GoPro as a way for you to remember this experience.
An uplifting thought
Even if only one other person views your work, or media that you create, I say it’s a success! Just think, one other person took the time out of their day to watch that thing you made or view that photo you created. To me, this is a beautiful notion to consider. When you create media, treat it like you’re creating for yourself and one other person.