Once you no longer need permission, affirmation, disapproval, approval, fame, or money, then what?
Freedom

If all the land in the world has been conquered, all the roads are paved, and there are no good reasons to go to battle, maybe we should just conquer ourselves.
Our thoughts shape our reality.
If we tell ourselves that we’ve seen it all, done it all, and learned it all, then what more is there to life after all? I feel like because we have the Internet, iPhones, and unlimited information, entertainment, and technology, we like to think that we’ve seen it all or just know it all. I can tell you that this is not how I think.
I seek to forever be a student of life, an adult with a childlike spirit and an open heart and mind. Honestly, my main goal in life is to just never miss another sunrise again.
Why?
I believe being eager for the sunrise goes hand in hand with curiosity. Each day, when the sun rises above the horizon, I remind myself how infinite the possibilities in life are. I think about all of the questions I have, how much there is left to do, to explore, and to understand. There’s not enough time in the day to figure it all out, but I know that when I’m awake in the morning with my eyes wide open, and the sun is coming up, I have another chance—another opportunity to try to figure some stuff out.
Everything I’m working on is simply a work in progress. I think a lot of artists seek to create the perfect masterpiece, to get things to the point where they no longer need to work on it or finish a project. The thing is, nothing is ever complete, nothing will ever be perfect or finished how you want it to be. I think recognizing this idea is very empowering and will help any artist out there who ever feels burnt out.
For instance, I’m currently going through years and years and years of photographs, and it’s very daunting. I could never finish this project if I didn’t allow myself the idea that it will never be finished. I could put the photos in a book, sequence it how I desire, and even then, I’ll always look back at it as imperfect or incomplete, as there will always be something I could tweak to make it better or improve it.
Because of this, perhaps embracing this notion that everything is a work in progress is empowering. This idea gives me the freedom to continue pushing, to continue doing and creating, because I know that I can always come back and refine things. Nothing will ever be complete. Nothing will ever be perfect. Everything in flux!
Freedom is the elimination of choice.
For instance, when I walk along the Schuylkill River Trail here in Philadelphia, there’s only one path: onward. All the decisions to make have been removed because, when you think about it, you can only go forward or backward. This is where I thrive—on a path like this, moving my body onward, endlessly. If I move to the left, I’ll freeze to death after I fall into the river. If I move to the right, I’ll get hit by a car and die in a tragic accident.
Eliminating the decision of whether or not I want to go left or right, I feel free to continue moving, upward, and onward toward the cliffside behind the Philadelphia Museum of Art, where I can stand on top of the city, look out toward the horizon with a panopticon view of my surroundings, feeling abundance and power. When I look out at the skyline and the river, I have this childlike spirit that just wants to come out and play, and embrace the day with curiosity.
When you wake up in the morning with this child spirit and you’re just eager to go out there and explore and create and do and think and tinker with life, it can become overwhelming as an artist, knowing the amount of possibilities and choices you can take each day. Because of this, I like to stick to a very disciplined lifestyle. For instance, waking up in the morning and deciding what you want to wear and what kind of coffee you want is a choice. This choice is something I completely eliminate the night before I go to sleep.
The night before I wake up, I already have my clothes laid out for the day, so that when I get out of the shower in the morning, I can slip right into what I need and go straight out my door. Actually, before I go to bed, I even pre-prepare four espresso shots and leave them in my fridge so that when I wake up, I can take four shots and just move on with my day. Even though making espresso is really fast, especially when you have a machine, it’s actually taking up way too much time in my morning. I just want to get that energy boost and move on.
For me, the goal is simple: to get myself outside, to get under the sunrise, and to start moving right away.
When I arrive at work, I go to a corner in the greenhouse where I do some yoga stretching and align my body for the day. This is one of the most important parts of my day, especially when it comes to stretching my legs, as I’m always on my feet and moving throughout the day. Because of this, I prioritize this immediately. While I’m working, I’ll listen to lectures from the Peterson Academy, which is absolutely fantastic, and I highly recommend. I’m currently taking the courses on biology.
On my break, and during my lunch, I always make sure that I go for a 30-minute walk around the trails in the woods to read a book. When I read, I prefer to read while walking outside, and I will sometimes even read out loud to myself.
Eliminating breakfast and lunch is another choice that simplifies my life. By fasting throughout the day, I’m not thinking about what I need to eat or what I desire to eat. The night before, I simply have my meat thawed, ready to go in my fridge for when I come home to cook on the stove, throw in the oven, or slow cook. The carnivore diet is an elimination diet, removing all carbs, sugars, vegetables, etc. It has simplified my life so that I know all I need before I go to sleep is a few pieces of meat and I’m good to go. I treat food like fuel, and it sure as hell does the job.
One huge and very big decision that I’m very proud of, and I encourage you to do as well if you’re interested, is to stop going to grocery stores. Just go to a local farmer and buy meat in bulk. I’ve been buying from an Amish farmer recently, and I store all of my meat in a deep freezer at home. The meat tastes 1,000 times better and it’s just a much better way to go about this thing. Just think—you only ever have to go out there and buy food maybe four times per year. Eliminating all of these very small decisions to make when it comes to the food I eat, I feel so much more free and light.
Another choice that I eliminated is car ownership. I don’t desire or want to own a car. Living in the city, there’s really no need to own one. I can walk, take the bus, or Uber if I really want to go somewhere. I just love having the option and the freedom of movement that comes with not owning a car. My goal is to actually own as little as possible. A car is just a headache and something that will suck up your money.
In terms of investments and money, it seems foolish to diversify. When you figure out that the best place in the universe to store your time and energy is Bitcoin, why would you even store your money in a bank account? Fiat currency will lose its purchasing power each year, and it’s probably most wise to store money in hard money, digital gold, digital capital—in Bitcoin—that outperforms every other asset. Once you figure out what Bitcoin is, there’s no going back. You just go all in, eliminating all decisions to make when it comes to investing and saving money.
As photographers, we often get caught up with the point of photography—why we photograph, or what we’re photographing, and what it all means. We think about what the project or theme and topic should be. But what if I were to say that you just need to go out there and make more photographs?
What if your ultimate aim and goal was to simply archive your town, and to have documents that show proof and existence of your town in the future? My goal is to make an archive, to continue pushing the boundaries, and to continue photographing in an artistic way that not only makes the photographs that showcase where I was and where I am, but also how I feel about where I was and how I perceived where I am. I believe that the archive is a much more open-ended and liberating goal to strive toward because it’s simply endless.
Think of Eugène Atget and his documents of Paris and how he photographed a number of different subjects. He didn’t just pigeonhole himself to one way of photographing, but he photographed the entirety of Paris and left these documents behind that, to me, evoke the essence of street photography. This is where I get my direct inspiration. Not to mention, Paris and Philadelphia have a very interesting connection and are practically the same city in terms of layout, architecture, etc.
I like to think of a photograph as a thought. A thought is something that comes to you very suddenly, spontaneously, and is also something that is forever fleeting. However, when a thought arises, you might seek to write it down, to remember that idea, to come back to it on a later date.
A photograph is similar in this way. As I’m walking and moving and recognizing life, a spontaneous moment might arise that I photograph. That photograph is like a thought, an idea, something that comes quickly, something that comes randomly, but I make sure to take a note of it and come back to it later.
I’m starting to really understand the power of mindset and how it can fuel you on your everyday journey of life.
Every morning, I’ve been starting the day off with a simple prayer, and a moment of gratitude for the day. By uplifting my spirit with these positive thoughts, and considering the things that I’m most grateful for in life, like the simple fact that I have another day to wake up and catch the sunrise, and move my two legs and stand upright, have clean water and a piece of meat before I go to sleep, listening to the sound of birds chirping, and observing the chaos of city life, I’m fueled with abundance and this mindset that sets me up for success each day.
There’s a famous quote from the Book of Matthew where Jesus is giving his sermon on the mount:
“Seek, and you shall find. Knock, and it shall be opened to you.”
When you approach the day with gratitude and prayer and this divine connection to God, you are on the path to seeking truth. When you are open to divine guidance, when you are open to God entering your life, when you knock at the door of prayer, you are seeking intentionally through the pursuit of growth, knowledge, and curiosity. By setting the day up this way with prayer, I lead the day with purpose, reminding myself that the answers I’m looking for will come through faith.
The notion of faith is much more interesting to me than hope, as hope is something that you can maybe just brush off or use as an excuse that you’re hoping or wishing for something more. But having faith is having conviction, and is a much more powerful mindset.
Nothing can break my spirit with a camera in hand.
The power of photography lies in the ability for the individual to give their life deeper meaning. When you make a photograph, you are affirming life. When you go out there, and you make more photographs, you’re conquering yourself through the act of creation.
Creating a flow state of walking and observing life’s patterns and complexities is an experience that becomes very meditative. When you slow down and you let life come toward you, and you just keep moving your body onward, endlessly, life will deliver you beautiful gifts. These beautiful gifts will be everlasting memories that you cherish in the photographs you make.
If you’re out there in the world, and you have no direction, turn to your camera as a compass. For the camera and curiosity will lead you, guide you in life, and find yourself in situations that you can only dream of. It’s like a key that unlocks the door, and all you need to do is pick it up and start knocking. Chip away each day, and photograph in the spirit of play. Recognize the power you possess as a creator, wielding light as your medium, creating upon the world—our canvas—and making more photographs in this open, honest, and joyful spirit.
What’s poppin’, people? It’s Dante. Currently walking around the Schuylkill River Trail here in Philadelphia, the birthplace of a nation, photographing these sculptures.
My message today is simple: be the person who creates the archive of your hometown. Wherever you live, whether it’s a bustling city like Philadelphia, New York, Chicago, or Los Angeles—or even a small rural town—you can be the one to document it.
Here’s what to photograph:
Photograph everything. Document where you come from or wherever you may be, and approach it as though you’re responsible for archiving that part of the world.
Even if you’re in a rural area where few documents or photos exist, your work can hold incredible value. Start publishing your photographs, build a website, and share your images. This can be a meaningful project.
“It’ll give your life more meaning. It’ll provide a service for people to look back on in the future.”
But more than that, do it for yourself. When you photograph with the mindset of creating an archive, it eliminates decision fatigue: What should I photograph? When should I photograph? The answer is simple—just go out there and photograph. Over time, you’ll create something remarkable.
For me, the goal isn’t to make a project, a book, a zine, or even a gallery. My goal is to create an archive. I’m photographing to create an archive of the birthplace of the United States.
“If I have any goal in mind that’s really audacious and bold and grand, that’s it. I’m creating the archive.”
And you should, too. Be the person who archives where you’re from. Who cares if the photos gain fame or praise now? Create the archive of your town.
This approach is more than interesting—it’s essential. Treat your camera as a tool of preservation. Be the person who takes on the job of archiving your surroundings. Over time, your work will become a legacy for others to appreciate, but most importantly, it’ll be something deeply meaningful for you.
Become the camera.
What’s poppin’, people? It’s Dante. Currently going for a walk here along the Schuylkill River Trail in Philadelphia, and today I’m thinking about something important: why I thrive on the outskirts of the city.
You know, why I prefer these long walks along the perimeter, where there’s typically not a soul in sight. I’m alone, in the unknown. It doesn’t really matter where I am in the world, whether it’s my hometown or another city—I absolutely thrive on the outskirts. I thrive on the outside looking in.
When I’m out on the outskirts, I have a clear connection to my mind. There’s just less noise, fewer distractions.
For instance, if I went left, I’d get hit by a car. If I went right, I’d topple into the water and freeze. But when I’m walking along the outskirts, I remind myself that there’s only one option:
“It’s the straight and narrow path onwards, forwards.”
With my camera in hand, I move with purpose, creating photographs. Out here, I’m reminded of how open the world is, how infinite the possibilities are, how much there is to do, to see, to explore. That’s the feeling that flows through me.
When you’re in Center City, surrounded by tall skyscrapers and the noise of traffic, it’s easy to forget that you are free.
“But when you’re out on the skirts, when you’re on your own on the perimeter of town, it feels like there are no rules. Feels like there’s nothing caging me in.”
Out here, I can look up and see the sky. I can look out and see the horizon. There’s no grid, no maze. Just openness.
This trail, the Schuylkill River Trail, is my favorite place in Philadelphia. I walk it all the time. In the summer, it’s a fantastic trail for biking. You can keep going towards the Wissahickon Forest or wind up at Valley Forge.
There’s so much to explore:
Just now, I saw a biker out here—riding in the snow! There’s always something happening, even in the quiet.
This pull towards the outskirts isn’t just a Philly thing. I remember being in Mexico City for two weeks. My intuition told me to climb the mountains on the outskirts of the city. Everyone else wants to photograph in the center—markets, busyness, chaos. But I couldn’t stop thinking:
“What’s out there? What’s beyond those mountains?”
When I climbed to the peak, I found some of my most cherished moments and made photographs I’ll never forget.
It’s not about following the same path everyone else takes. It’s about listening to your intuition, taking the road less traveled, and discovering something new.
The outskirts remind me that the world is open. You can go out there, too. You can keep walking, keep moving, keep exploring.
“The outskirts remind me that life is infinite, and the only direction is forward.”
So, whether I’m on the Schuylkill River Trail or climbing a mountain in Mexico, I thrive on the outskirts because out here, I’m free.
In a world full of distractions I like to wake up and get to moving and doing right away. Basically just treat yourself like you’re some sort of artist, super soldier warrior, Spartan, in training perpetually every single day.
Self mastery, training, progress, and movement is fun. A life full of vitality is the only life worth living
Today is a new day, a new opportunity for you to detach from the outcome, to detach from the modern world, from Instagram, from consuming endless media, from ingesting, toxic substances, being chained to your past beliefs, your hateful job, etc. The ball is in your court, you possess the key to unlock the chain, and the knife to cut the rope.
Just going for my walk here on the Benjamin Franklin Bridge in Philadelphia, looking out towards the skyline and the beautiful Delaware River.
I’ve been thinking about something I pondered two years ago. It was sometime in 2022. I looked out my window, and I saw the world, and it just looked like a big prison.
All the perfect little cells that we sequester in—our condos, our apartments, these luxury high-rises, office buildings, and vehicles. I looked at the world, and it kind of looked stark and bleak.
What if the world is a prison?
And the city is just the perfect, perfectly designed prison cell? Just humor me for a minute here.
Now, when I look at the world, it’s just like a big playground.
I just want to go out there and play.
Maybe it’s just perspective. Maybe it’s how you think and look at things.
But I still see it this way sometimes. I can look at the world and feel like it’s daunting or just this big prison planet or something.
Here’s the thing:
What if you had the key?
If you had the keys and you knew that you were a prisoner, wouldn’t you want to use them?
So, what stops us?
Is it fear?
Is it comfort in routine?
Is it that we don’t even believe the key exists?
The choice is ours. The bridge between prison and playground exists. Maybe all it takes is stepping out onto it.
Your reflection on the dichotomy between seeing the world as a prison and as a playground touches on a profound shift in perspective. The imagery of the city as a meticulously designed prison cell is striking—it evokes a sense of confinement in the structures we’ve created for ourselves. Yet, your observation that the same world can transform into a playground, depending on our outlook, is equally compelling.
The Dual Nature of Perspective
The world can appear stark and bleak, with its rigid grids of condos, high-rises, and office spaces. These structures, while symbols of progress and civilization, often feel isolating and repetitive. Yet, in the same breath, they can be reimagined as part of a vast playground—an arena for exploration, curiosity, and creativity. It seems that this transformation hinges on one’s inner state, a shift from confinement to liberation.
The Keys to Freedom
Your metaphor of the “prison planet” and the notion of holding the keys to your own freedom is empowering. It suggests that the walls we perceive are not just physical but mental and emotional as well. If the world is a prison, the key lies in our ability to recognize it and take steps to unlock ourselves—freeing our minds, bodies, and spirits.
This freedom might mean:
- Reclaiming Time: Breaking free from rigid schedules and allowing room for spontaneity.
- Cultivating Playfulness: Embracing the world as a space for discovery rather than drudgery.
- Nurturing the Spirit: Finding moments of transcendence in nature, art, or relationships.
A Question for Reflection
If one truly holds the key to freedom, the question becomes: What prevents us from using it? Is it fear of the unknown? Comfort in routine? Or perhaps an unwillingness to believe that the key exists at all?
Your walk across the Benjamin Franklin Bridge—a symbol of connection and transition—is a fitting setting for such musings. The bridge connects not only two places but also two perspectives: the prison and the playground. The choice, as you suggest, lies in how we see it.
So while the iPad may technically be a more inefficient tool, considering the more capabilities a laptop possesses, I believe the iPad is superior for artists.
When I’m holding my iPad and I’m walking around my room, culling through photos, doodling, or making things in procreate, even doing research and multitasking, using the split view with ChatGPT and iA Writer open, I feel like I’m in the future. Even writing this blog, post, simply clicking the microphone on the keyboard, and speaking my thoughts out loud, while walking, is a much more efficient way to create than being hunched over at a laptop. Ultimately, the decision is perhaps a bit irrational, and has more to do with the user experience of holding this very thin, sleek, piece of tech in my hand, while walking around, the mobility, the beauty, and the nice, backlit screen, that is just aesthetically pleasing. I feel like this is what computing should be like, something simple, streamlined, lightweight, and easy to use.
If you are a photographer, I can’t recommend the iPad enough. I find that by holding my photos in my hand with an iPad, I don’t even desire to make a print. This may seem a bit controversial, especially given the fact that most artists want to see the work physically, but I believe that holding the iPad, and viewing my photos this way, is the most aesthetically, pleasing and beautiful experience of viewing a photo in this modern world. Personally, I simply use the built-in Photos app, to import and pull through my photographs every day. Viewing the images on the Photos app is such a streamlined and simple approach, where I can drag things around, double tap, and favorite, pinch, and zoom, Create albums and folders, and even use the airdrop feature if I want to take the photo from my iPad to my phone or back up to my website. For my previous color work that I’ve made using raw files, I imported them to the Lightroom CC app and have them available on all of my devices. It’s quite a beautiful experience, too, have everything streamlined and accessible via the cloud, from the iPad, iPhone, and iMac.
Ultimately, I think we’re all going to need a computer of some sort, whether it’s a laptop or a desktop, because it makes website building and doing other tasks, much more easy, but if you are an artist, photographer, and simply want a beautiful experience with your work, I can’t recommend the iPad enough. I don’t usually tell people to buy things either, I’m just recommending this because I believe it will actually make your life as an artist 10x more fun and beautiful.
Recommended applications:
There’s probably a gazillion apps that you could explore and use on this device, but I stick to a few very simple things to help me creatively thrive.
What’s poppin, people? It’s Dante. I’m currently walking around Old City Philadelphia, heading toward the Benjamin Franklin Bridge. I absolutely love walking the bridge. This is where I thrive—on my own, in the unknown.
I love wandering around, just chilling in my hometown. Yeah. Take a step in my shoes today. Check out the path—the path that leads to faith, liberty, and discovery.
I’m passing by this award-winning museum I’ve never been inside of. Interesting. And I was thinking, you know, I’ve been photographing all day. Just another day, right? Another way. But it never ceases to get old.
“Am I crazy for thinking that everything is beautiful? All the imperfections, all the cracks on the ground, all the intricate details around me.”
Everything around me is so damn phenomenal. The way the leaves wiggle, the trees decay, the old buildings that have stood here forever—it’s extraordinary. When the sun’s out, everything gets elevated from mundane to magical.
I’m walking past Franklin’s burial place right now. Man, the passage of time is so f***ing amazing. *When I’m walking, when I’m moving, I feel this abundance flow through me.* It’s about change, evolution, flux, and the way time moves while you stand outside of it. And when you look at everything with awe, everything is beautiful.
“I like to look at the world like I was just born yesterday.”
It’s easy to get jaded as you grow older. You feel like you’ve seen it all. But me? I walk slow. I stop. I notice the hollow acorns on the ground. I remember being a kid, throwing acorns at friends, climbing trees, and feeling alive. And now? I’m leaving an acorn at Franklin’s grave instead of a coin. That’s the kind of sh*t that keeps me curious.
Light is everything. Photography is literally writing with light. In Greek, phos means light, and grafia means drawing. That’s what we’re doing—drawing with light.
“Throw your back to the light, look at the long looming shadows, and you’ll see yourself reflecting back at you.”
Life is this ultra-HD, high-res video game, and the possibilities are endless. Outdoors, under the sun, I feel alive—like a battery charging through photosynthesis. Humans aren’t meant to be stuck indoors under fluorescent lights. That’s not living.
The modern world is a trap. Zoom calls, working from home during COVID—it all reminded me of public school: sit down, obey, listen to the bell, and memorize useless sh*t so you can work for the rest of your life.
“Are we supposed to just live and then die? To chase this illusion of money until we fall into the grave? That’s it?”
No. Life is bigger than that. Your body is a temple. When you treat it like garbage—eating Oreos, watching toxic news, consuming endless junk—you’re denying life itself. Our bodies are art, and we should glorify that fact.
To me, photography is a superpower. It’s a universal language that transcends all barriers. The connection between my eyes, mind, and intuition is what guides me. Every moment is fleeting, every moment is changing, and I’m here to capture that flux.
“I could walk the same mundane lane every day and never make the same photograph twice. Everything is in flux.”
Photography isn’t just about seeing; it’s about being in it. Walking endlessly, moving through the world, and letting the act of photographing bring me closer to life itself.
We’re all more similar than we think. Standing on top of the Simien Mountains in Ethiopia, I saw it clearly: we all come from the same place. Different languages, religions, cultures—but deep down, we’re the same.
“I’m a fan of humanity. I love people and don’t seek to divide.”
That’s what photography does. It doesn’t divide; it celebrates. It’s not black and white. It’s vibrant, full of colors, and infinitely complex.
When you elevate yourself—physically or mentally—you see things differently. Standing on the Benjamin Franklin Bridge, I can see everything: the skyline, the chaos of cars, the sun piercing through.
“The world isn’t what it seems. Everything is obvious, yet it’s a mystery to me.”
Zoom out to the galaxies, zoom in to the blood rushing through your veins. Roads are like arteries, cars like cells carrying nutrients. The patterns are everywhere, and it’s empowering to see the world this way.
Outdoors, under the light, life flows. Indoors, life stagnates. The sun fuels me, and my body feels alive. Like a plant undergoing photosynthesis, I grow stronger the more time I spend outside.
That’s it for now. I’ll keep walking the bridge, soaking in the light and letting life flow through me. Just wanted to share these thoughts. Life’s out there—go get it.
The word Schuylkill, as in the Schuylkill River in Pennsylvania, originates from Dutch. It combines two words:
So, “Schuylkill” translates roughly to “Hidden Creek” or “Hidden River.”
When Dutch explorers arrived in the region in the 1600s, they found the mouth of the Schuylkill River partially obscured by thick vegetation near its confluence with the Delaware River. The river appeared “hidden” compared to the larger Delaware River.
The name has persisted since that time and is now a prominent feature in the geography and culture of Philadelphia.
Black and white book title idea: A New World

You can create a new world in a fraction of a second
What’s poppin, people? It’s Dante. I’m currently walking around the Fairmount Water Works here in Philadelphia, along the Hidden River—the Schuylkill. Today, I’m thinking about how to create a new world with photography.
I practically and technically shoot with the Ricoh GR compact camera. The compact camera allows for more creativity and ultimate photographic thriving. With it, I’m less worried about making the “perfect” composition and more focused on following my intuition.
When I shoot, I use a snapshot approach, looking at life and all its complexities in new ways. Right now, I’m watching the river flow over the waterfall, patterns forming in the foam. It’s mesmerizing.
I use the Ricoh GR IIIx with small JPEG files and all the settings cranked to the maximum. You can check out my exact settings on my website at dantesisofo.com—I highly suggest trying it. This setup gives you the most aesthetically pleasing photos straight out of the camera.
When I shoot, I use program mode (P mode) and single-point autofocus—just pointing and shooting. I tilt the camera, change the angle, and shoot hundreds of photos of the same subject.
To create a sublime, otherworldly experience in my photos, I play with exposure compensation. Using the adjustment lever, I underexpose my shots: -1, -1.3, -2, even -3.7. Underexposing adds mystery, making the viewer question what they’re looking at.
“This photograph could be of some weird texture on a wall, but it’s really foam on the ground. The shapes and patterns emerge, turning into abstract expressions—like calligraphy drawn with light.”
As I shoot, I’m fully present. I listen to the water, watch the seagulls in flight, and feel the cold air. The sun’s out, the architecture is beautiful, the skyline in the background—it’s a perfect day for walking and creating.
“Don’t just photograph the world for what it is—photograph it for what it could be.”
I approach every shot with curiosity, asking questions with every click of the shutter. What if we lived each day like it was our first? What would we see? What would the eyes of a child notice?
I walk this same mundane lane every day, but I always find a new way to make a photograph. Photography is endless. There’s so much to see, so much to explore.
“Just like this river, ever flowing, you cannot step in the same river twice. You will not make the same photograph twice.”
That thought fuels me. It pushes me to creatively thrive and to break away from traditional approaches to photography. It’s not just about photographing life—it’s about creating a new world, a new universe, through the lens.
Here’s what works for me:
When you change your angle or elevation, the composition transforms. Right now, I’m shooting from above, and the shapes and patterns are completely different. Stepping back, zooming out—it’s like becoming the eagle, soaring above the world.
There’s a sculpture of an eagle on top of the pavilion here, and it reminds me of this perspective shift. When you zoom out, like an eagle in flight, and look down at the world, you notice patterns in nature and human behavior.
“The way light casts zigzag shadows, the fleeting moments, the birds in flight—this is where you become the ultimate creator.”
Watching geese fly south, hearing their calls, I recognize the harmony of it all. It’s empowering. These simple observations inspire me to create my own world.
So, yeah—those are some of my ideas about photography. I hope they empower you to go out there and make your own new world. The possibilities are endless. Photography isn’t about documenting reality—it’s about creating something extraordinary.
The idea that breakfast is the most important meal of the day emerged primarily in the late 19th and early 20th centuries, driven by a combination of marketing, health reform movements, and nutritional studies.
Origins of the Idea
- Kellogg’s Influence (Late 19th Century)
- Dr. John Harvey Kellogg, a health reformer and co-inventor of Corn Flakes, played a major role in popularizing breakfast as a critical meal. He was part of the health reform movement that emphasized regular meals, vegetarianism, and digestive health. Breakfast cereals were promoted as a healthy, easy-to-digest option compared to the heavy, meat-based breakfasts common at the time.
- Kellogg’s Battle Creek Sanitarium advocated for light, nutritious breakfasts, and his cereals became widely adopted in American households.
- Advertising and Marketing (Early 20th Century)
- As cereal companies like Kellogg’s and Post grew, they heavily marketed the importance of eating breakfast, often positioning it as vital for energy and productivity.
- Advertisements in the early 1900s used slogans and claims to establish breakfast cereals as essential for health and vigor, particularly targeting mothers and children.
- Nutritional Research (1940s-1960s)
- During and after World War II, scientific studies began linking breakfast consumption to improved cognitive and physical performance, especially in children. These studies were often supported or promoted by food companies, further reinforcing the narrative.
- By the mid-20th century, doctors and nutritionists began emphasizing breakfast for maintaining stable blood sugar levels and preventing overeating later in the day.
- Cultural Endorsement
- Breakfast became intertwined with cultural and health norms. In post-war America, it was promoted as essential for starting the day right, especially for students and workers.
Modern Critiques
While the claim that breakfast is “the most important meal” remains widespread, modern research has shown that the necessity and benefits of breakfast depend on individual lifestyles, dietary needs, and preferences. For example:
- Intermittent fasting has challenged traditional meal structures.
- Studies have found mixed results regarding breakfast’s impact on weight management and metabolism.
In summary, breakfast was first championed as the “most important meal” due to health reformers like Kellogg, the cereal industry’s marketing efforts, and emerging nutritional science, all of which aimed to reshape dietary habits in industrialized societies.
Kellog was a doctor? and he created ultra processed junk food that makes people sick?
Yes, John Harvey Kellogg (1852–1943) was indeed a medical doctor, a surgeon, and a prominent health reformer. However, his legacy is controversial. While his ideas on health were groundbreaking in some ways, his invention of breakfast cereals—meant to promote health—ironically evolved into the ultra-processed foods that have contributed to modern health issues.
Kellogg’s Background and Intentions
- Medical Career: Kellogg trained as a medical doctor and became the superintendent of the Battle Creek Sanitarium in Michigan. The “San” was a wellness retreat that combined cutting-edge medicine with diet, exercise, and alternative therapies.
- Health Philosophy: Kellogg was a devout Seventh-day Adventist and believed in vegetarianism, avoiding alcohol, tobacco, and caffeine. He was particularly concerned about the effects of rich, meat-heavy diets and sought to create simple, bland foods that were easy to digest.
The Birth of Breakfast Cereal
- Kellogg created Corn Flakes in 1894 with his brother, Will Keith Kellogg, as part of a dietary regimen for patients at the sanitarium. The original version was plain and unprocessed.
- His goal was to create a food that promoted digestive health and curbed desires (he also held extreme views about “curbing sexual urges,” believing bland food could reduce libido).
How It Became Junk Food
- After a falling out, Will Keith Kellogg took the product and turned it into a commercial success by adding sugarand marketing it widely to the public.
- Over time, the cereal industry shifted from promoting health to creating highly processed, sugary cereals to appeal to children and maximize profits. This led to the rise of cereals loaded with artificial flavors, colors, and sugars, contributing to obesity, diabetes, and metabolic diseases.
Irony in Kellogg’s Legacy
- Kellogg’s original cereals were relatively simple and aligned with his vision of health. However, the commercialization of his invention turned his “health food” into the ultra-processed junk food we know today.
- Ironically, Kellogg himself might have opposed the sugary cereals his name is now associated with.
Ultra-Processed Foods and Modern Health
- The cereal industry is a textbook example of how ultra-processed foods—originally marketed as “healthy”—became detrimental. These foods are often stripped of nutrients, laden with sugar and additives, and highly addictive.
- The long-term consumption of ultra-processed cereals has been linked to modern epidemics of obesity, heart disease, and poor metabolic health.
The Bigger Picture
Kellogg’s case underscores how good intentions can go awry in the hands of commercialization. While Kellogg may not have envisioned his cereals becoming “junk food,” the trajectory of his invention serves as a cautionary tale about the food industry’s priorities and its impact on public health.
he wanted to lower the libido of the consumer?
Yes, John Harvey Kellogg believed that a bland diet could help suppress sexual urges, particularly masturbation, which he considered a major moral and health problem of his time. His efforts to lower the libido of consumers were rooted in his strict adherence to Seventh-day Adventist teachings and his extreme views on sexual health.
Kellogg’s Anti-Sexual Beliefs
- Kellogg was a staunch advocate against sexual activity, especially outside of procreation. He saw masturbation as harmful to both physical and mental health, a common belief in the 19th century.
- He wrote extensively on the “dangers” of sexual activity in his book Plain Facts for Old and Young (1877), claiming that masturbation led to conditions like blindness, insanity, and infertility.
The Role of Diet in Curbing Sexual Desires
- Kellogg believed that spicy, rich, or stimulating foods could increase sexual desire, which he saw as dangerous.
- His solution was to promote bland, vegetarian foods that he thought would reduce libido. Foods like Corn Flakes were designed to fit into this philosophy.
- He also recommended avoiding meat, coffee, and alcohol, as he believed these foods and beverages were stimulants that contributed to “unhealthy” desires.
Corn Flakes as a “Cure”
- Corn Flakes were part of his broader effort to promote dietary habits that he believed would suppress sexual urges.
- The blandness of the cereal was intentional. He thought it would contribute to a calmer, more “virtuous” disposition by eliminating any excitement in the diet.
Other Extreme Measures
- Kellogg also recommended more invasive measures for controlling sexual urges, some of which are now recognized as harmful and unethical, including genital mutilation and other “treatments” for masturbation. These ideas have been widely criticized and are considered extreme even by the standards of his time.
Modern Perspective
While Kellogg’s work as a health reformer and his promotion of vegetarianism and hygiene had positive aspects, his obsession with controlling sexuality reflects the repressive attitudes of the Victorian era. His influence on breakfast culture remains a lasting legacy, but the underlying motivation to suppress libido is now seen as bizarre and outdated.
what other doctors or scientists are responsible for pushing this agenda
The idea of suppressing libido or sexual behavior through diet and lifestyle was not unique to John Harvey Kellogg. It reflects broader societal and scientific attitudes from the Victorian era and earlier, when sexuality was often viewed as a source of moral and physical decay. Several other doctors, scientists, and thinkers contributed to this agenda, whether through dietary theories, medical practices, or pseudoscientific beliefs.
Prominent Figures Who Pushed the Agenda
1. Sylvester Graham (1794–1851)
- Known as the inventor of the Graham cracker, Sylvester Graham was a Presbyterian minister and dietary reformer who predated Kellogg.
- He believed that a bland, vegetarian diet could reduce sexual urges, particularly masturbation, which he called a “heinous sin.”
- Graham promoted whole-grain bread and simple foods as part of a lifestyle that avoided stimulants like meat, alcohol, and spices.
- His “Graham Diet” was influential among 19th-century health reformers and laid the groundwork for Kellogg’s ideas.
2. Horace Fletcher (1849–1919)
- Known as the “Great Masticator,” Fletcher believed that thorough chewing of food (100 times per bite) could improve digestion and, indirectly, moral behavior.
- While his focus was more on digestion, Fletcher’s ideas were linked to broader notions of controlling bodily impulses, including sexual desires, through dietary discipline.
3. Ellen G. White (1827–1915)
- A co-founder of the Seventh-day Adventist Church, White heavily influenced Kellogg’s thinking.
- She advocated for vegetarianism and simple living to promote health and moral purity.
- White believed that masturbation and excessive sexual activity harmed the body and soul, a view that informed many Adventist health principles.
4. Sir William Acton (1813–1875)
- A British physician and urologist, Acton was a leading voice on sexual health in the 19th century.
- In his book The Functions and Disorders of the Reproductive Organs, Acton argued that sexual activity, especially masturbation, caused physical and mental degeneration.
- Acton’s medical views supported repressive practices and reinforced the association of sexuality with illness and immorality.
5. Samuel Auguste Tissot (1728–1797)
- A Swiss physician, Tissot authored Onanism: A Treatise Upon the Disorders Produced by Masturbation, one of the earliest and most influential works on the supposed dangers of masturbation.
- Tissot claimed that masturbation caused a range of illnesses, from blindness to epilepsy, and his work was widely cited by later doctors like Acton and Kellogg.
Broader Context
- Victorian Morality: The 19th century was dominated by strict sexual norms, and medical professionals often reinforced these through pseudoscientific claims.
- Medicalization of Sexuality: Doctors began pathologizing sexual behavior, particularly masturbation, as a source of various health problems. These beliefs were often based on anecdotal evidence and cultural bias rather than scientific data.
- Religious Influence: Many of these figures were deeply religious, and their medical advice often intertwined with moral and spiritual teachings.
Criticism and Legacy
- Outdated Science: The claims linking diet and sexual behavior, particularly those pathologizing masturbation, have been debunked by modern science.
- Commercialization of Diets: Ideas from figures like Graham and Kellogg inadvertently led to the rise of processed foods (e.g., Graham crackers, Corn Flakes), which became far removed from their original health-focused intentions.
- Impact on Culture: These ideas contributed to ongoing cultural discomfort with human sexuality, influencing societal norms and stigmas well into the 20th century.
While the agenda to suppress libido through diet was driven by the moral and pseudoscientific beliefs of these figures, their influence reveals how deeply intertwined cultural, religious, and medical ideas were in shaping attitudes toward health and sexuality.
who coined the phrase “breakfast is the most important meal of the day”
The phrase “breakfast is the most important meal of the day” is widely attributed to early 20th-century marketing campaigns, but its exact origins are not tied to a single individual. It became prominent due to health reformers, food manufacturers, and public relations efforts working together to shape cultural perceptions of breakfast. Here’s how it gained traction:
Attributed Figures and Context
1. John Harvey Kellogg
- While Kellogg did not coin the exact phrase, he was instrumental in promoting breakfast as critical for health. As a physician and health reformer, he advocated for a light, vegetarian morning meal to improve digestion and overall well-being.
2. Edward Bernays
- Edward Bernays, the “father of public relations,” popularized the importance of breakfast through a 1920s campaign for the Beech-Nut Packing Company, which sold bacon and eggs.
- Bernays surveyed doctors and publicized their endorsements of a “hearty breakfast” as essential for health.
- While he didn’t use the exact phrase, his work is credited with embedding the idea into American culture.
3. Cereal Industry Marketing
- The cereal industry, led by companies like Kellogg’s and Post, helped institutionalize the belief in breakfast as essential. Their advertising campaigns throughout the early 20th century promoted cereals as healthy, convenient, and vital to start the day right.
4. 1944 Grape-Nuts Campaign
- The first documented use of the phrase “breakfast is the most important meal of the day” appeared in a 1944 advertising campaign by General Foods to promote Grape-Nuts cereal.
- The campaign claimed that eating breakfast helped improve concentration, strength, and overall health, using radio ads and print media to spread the message.
- This solidified the phrase in popular culture and associated it with breakfast cereals.
Conclusion
The phrase was not coined by a single person but emerged from a combination of early health reform efforts (e.g., Kellogg), public relations campaigns (e.g., Bernays), and cereal company advertising (e.g., General Foods). It became a cornerstone of marketing in the mid-20th century, particularly tied to the promotion of processed breakfast foods.
tell me more about Edward Bernays
Edward Bernays (1891–1995) was a pioneering figure in the field of public relations (PR) and is often called the “father of public relations.” His work in the early 20th century revolutionized the way businesses, politicians, and organizations shaped public opinion. He combined Freudian psychology, mass communication techniques, and sociology to create campaigns that manipulated public behavior on a large scale.
Key Facts About Edward Bernays
- Background:
- Born in Vienna, Austria, and raised in the United States, Bernays was the nephew of Sigmund Freud, whose psychological theories influenced Bernays’ work.
- He studied agriculture at Cornell University but pivoted to journalism and later public relations.
- Philosophy of PR:
- Bernays believed that the masses could be guided or manipulated through targeted messaging, which he called the “engineering of consent.”
- He argued that propaganda (a term he later replaced with “public relations”) was essential for democracy, as it allowed leaders to influence the public in desirable ways.
- Legacy:
- Bernays’ campaigns not only revolutionized PR but also sparked debates about the ethics of manipulating public opinion.
Famous Campaigns
1. “Torches of Freedom” (1929)
- Client: American Tobacco Company
- Goal: Break the taboo against women smoking in public to expand the market for cigarettes.
- Tactic: Bernays linked smoking to women’s liberation and staged a public event during the Easter Parade in New York City, where women marched while smoking cigarettes (framed as “Torches of Freedom”).
- Impact: Smoking became a symbol of independence for women, boosting cigarette sales.
2. Promoting Bacon and Eggs as a “Hearty Breakfast”
- Client: Beech-Nut Packing Company
- Goal: Increase sales of bacon.
- Tactic: Bernays consulted doctors, who “endorsed” the idea that a heavy breakfast was healthy, and used their authority to promote bacon and eggs as the ideal morning meal.
- Impact: Bacon and eggs became an American breakfast staple, and the idea of breakfast as the “most important meal of the day” was cemented in public consciousness.
3. Ivory Soap Campaign
- Client: Procter & Gamble
- Goal: Boost sales of Ivory Soap.
- Tactic: Bernays organized a nationwide soap sculpture contest for schoolchildren and framed Ivory Soap as pure, safe, and essential for hygiene.
- Impact: Ivory Soap became a household name, with long-term cultural associations with health and cleanliness.
4. United Fruit Company (Chiquita Banana)
- Client: United Fruit Company
- Goal: Protect U.S. business interests in Central America.
- Tactic: Bernays orchestrated a PR campaign to portray Guatemala’s democratically elected government as a Communist threat, helping pave the way for a U.S.-backed coup in 1954.
- Impact: The campaign was successful in its political aims but has been criticized for its role in destabilizing Guatemala and perpetuating harmful U.S. foreign policy.
Techniques and Innovations
- Psychological Manipulation:
- Bernays applied Freud’s theories of unconscious desires and emotions, tailoring messages to appeal to deeper, often irrational motivations.
- Use of Authority Figures:
- He frequently leveraged endorsements from doctors, scientists, and other authority figures to lend credibility to his campaigns.
- Media Stunts:
- Bernays created dramatic public events to capture media attention, ensuring widespread coverage of his clients’ messages.
- Framing and Narrative Building:
- He was a master at framing products and ideas in a way that aligned them with broader cultural values (e.g., freedom, health, progress).
Criticism and Controversy
- Ethical Concerns:
- Bernays’ techniques raised significant ethical questions about the manipulation of public opinion. Critics argue that his methods prioritized profit and power over transparency and truth.
- Propaganda vs. PR:
- His early embrace of the term “propaganda” (later rebranded as “public relations”) highlights the manipulative nature of his work. His book Propaganda (1928) explores how leaders can control the masses through messaging.
- Political Manipulation:
- Campaigns like the United Fruit Company’s in Guatemala have been condemned for their long-term social and political consequences.
Legacy
- Bernays’ influence is seen in modern advertising, political campaigns, and media strategy.
- His techniques have been both celebrated for their creativity and criticized for their manipulative potential.
- He is considered one of the most influential figures in shaping the consumer culture of the 20th century.
Quotes by Edward Bernays
- “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society.”
- “We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of.”
Bernays’ work remains a cornerstone of PR education and a subject of ongoing ethical debate about the power of media and messaging in modern society.
he promoted breakfast and smoking cigarettes?
Yes, Edward Bernays was involved in promoting both breakfast and cigarettes, though he did so for different clients and in separate campaigns. His work demonstrates how he applied his principles of public relations to shape public behavior, often using psychology and social influence.
1. Promoting Breakfast
- Client: Beech-Nut Packing Company (1920s)
- Goal: Increase the sales of bacon and eggs, which Beech-Nut produced.
- Tactics:
- Bernays consulted with doctors and organized a campaign where physicians endorsed a “hearty breakfast” as essential for health.
- He used their authority to popularize the idea that a substantial breakfast—specifically bacon and eggs—was necessary to start the day properly.
- This campaign reinforced the idea that “breakfast is the most important meal of the day”, which became a cultural staple.
- Impact: Bacon and eggs became synonymous with a traditional American breakfast, and the phrase about breakfast’s importance was cemented in public consciousness.
2. Promoting Cigarettes
- Client: American Tobacco Company (1929)
- Goal: Expand cigarette sales, particularly among women, who were an untapped market at the time.
- Tactics:
- Bernays launched the “Torches of Freedom” campaign to break the taboo against women smoking in public.
- He framed smoking as a symbol of women’s liberation and empowerment, aligning it with the growing feminist movement.
- He staged a dramatic event at the 1929 Easter Parade in New York City, where women publicly smoked cigarettes, calling them “torches of freedom.”
- Impact: Smoking among women became socially acceptable, leading to a significant increase in cigarette sales.
How Bernays Connected Both Campaigns
While Bernays promoted breakfast and cigarettes separately, the underlying principles were the same:
- Framing for Cultural Appeal: He positioned bacon and eggs as healthy and traditional while framing cigarettes as symbols of freedom and modernity.
- Use of Authority Figures: For breakfast, he used doctors’ endorsements. For cigarettes, he relied on public figures and aligned with the feminist movement.
- Targeting Social Norms: Bernays understood how to manipulate societal values, whether it was health and family (for breakfast) or independence and equality (for smoking).
Irony and Legacy
Bernays’ work on these campaigns highlights the contradictions in public relations:
- He marketed breakfast as a cornerstone of health while simultaneously promoting cigarettes, which are now recognized as detrimental to health.
- His ability to manipulate public opinion shows how PR can shape habits and perceptions, sometimes for better, but often with long-term consequences.
Today, Bernays’ campaigns are studied as examples of how PR can wield immense influence, but they also serve as a cautionary tale about ethical boundaries in advertising.
The connection between your mind and your eyes is profound, rooted in both biology and philosophy. Your eyes are not just passive tools for seeing; they are extensions of your mind, shaping how you interpret and interact with the world.
Biological Connection
1. Sensory Input to the Brain:
• The eyes gather light and convert it into electrical signals through the retina. These signals are sent to the brain via the optic nerve.
• The primary visual cortex in the occipital lobe processes these signals, interpreting shapes, colors, and movement.
2. Higher-Order Processing:
• Beyond basic perception, other brain regions (like the parietal and temporal lobes) integrate this visual information with memory, emotion, and decision-making.
• For example, recognizing a friend’s face involves not just the visual cortex but also areas associated with familiarity and emotion.
3. Feedback Loop:
• Your brain doesn’t just receive information—it directs your eyes. The mind controls where you focus (e.g., scanning a painting or tracking a moving object), ensuring that your gaze aligns with your thoughts or goals.
Philosophical and Psychological Connection
1. Vision as a Reflection of the Mind:
• Perception is not merely seeing but interpreting. Your mind shapes what you notice based on your beliefs, emotions, and experiences.
• For example, when walking as a street photographer, your eyes are guided by your mind’s curiosity and creativity, seeking moments of light, shadow, and narrative.
2. Attention and Awareness:
• Your mind determines where your attention goes. This is why you might focus on details others overlook, seeing beauty or meaning in places they might ignore.
• The concept of “selective perception” means your mind filters what your eyes see based on what feels important or relevant.
3. Eyes as Windows to the Soul:
• Culturally and philosophically, eyes are often seen as revealing your inner state. Your gaze can reflect emotions like curiosity, sadness, or wonder, connecting the external world with your inner world.
The Mind-Eye Connection in Photography
In your work as a photographer, this connection becomes even more evident:
• Seeing with Intent: Your mind directs your eyes to find meaningful compositions. You don’t just look—you observe, seeking connections between form, light, and story.
• Abstracting Reality: The camera captures what your eyes see, but the photograph reflects your mind’s interpretation. This is why two people can photograph the same scene and create entirely different images.
• Emotional Resonance: Your mind imbues the visual information with meaning, transforming a candid moment into a narrative.
In essence, your eyes are the interface between the external world and your inner consciousness, while your mind gives depth, meaning, and perspective to what you see.