2 years of black and white
I am just getting started…

For the past two years, I’ve been reflecting on my work, transitioning from color to black and white. Looking at my photographs with some distance, I believe I’ve developed a style—a way of seeing the world. Even when I compare my old color work to my black-and-white frames, I still see my voice running through them.
This showed me that developing a voice in photography is possible, no matter the approach. But to get there, you need three things: consistency, discipline, and courage.
It’s easy to get caught up in gear. What camera should I use? What lens? Should I shoot film or digital? Black and white or color? All of that is noise. The real work begins when you simplify.
Here’s what worked for me:
If you’re experimenting early on, that’s fine—everyone does it. But after a year of exploring, it’s time to take things seriously. Discipline will push you to grow.
When I think about what it takes to find your voice, courage is at the forefront.
“If you want to get close to life, you need the courage to stand on the front lines.”
For me, this meant getting physically close to my subjects. I’ve always been drawn to humanity’s rawness, and that closeness is reflected in my work. To do that, you have to be bold, audacious, and willing to face rejection or discomfort.
Studying the work of great photographers shaped how I see. Here are some of the photographers who influenced me early on:
If you want to develop your style, immerse yourself in the work of those you admire. What draws you in? What resonates with you? Use these insights to inform your own work.
“You need to understand what has been done before you to know what can be done.”
Here’s two:
Developing a style isn’t just about studying the masters—it’s about putting yourself out there. For me, that meant traveling, volunteering, and immersing myself in different cultures and environments.
Some pivotal experiences included:
“To create photographs that resonate, you have to be present in the world.”
These experiences taught me that photography isn’t just about light, shadow, and composition—it’s about where you choose to place yourself. Travel, explore, and let your surroundings influence your work.
One of the most inspiring tools in my journey has been photo books. For example, Alex Webb’s The Suffering of Light became my bible for street photography. It’s 30 years of his best work, and every time I revisit it, I find something new.
Photo books can transport you to new places and perspectives, sparking your creativity. I recommend studying the best work you can find. Ask yourself:
If there’s one lesson I’ve learned, it’s this:
“Never stop moving, never stop making, never stop exploring.”
Curiosity drives creativity. It’s what pushes you to try new things, go to new places, and press the shutter again and again. I’ve been photographing for a decade now, and I’m still just getting started.
Your journey will be endless. Wherever you are in it, embrace the process.
If you’re struggling to find your style, remember:
Finding your voice isn’t about rushing to create a masterpiece. It’s about showing up every day, pressing the shutter, and trusting that the process will lead you to something meaningful.
What’s popping people, it’s Dante! Walking around Philadelphia today, I’ve been reflecting on style in street photography. Finding your unique style is a journey, and I believe it’s more about your approach than post-processing or technical tweaks.
Many people think style is about:
But that’s not the essence of it. Style is your way of seeing the world. It’s about how you approach the streets, your subjects, and the way you interact with your environment.
How do you approach your subjects?
What do you focus on?
What stories do you want to tell?
“Your style emerges naturally from your curiosity and how you choose to frame the world around you.”
“Make 10,000 pictures and put in the 10,000 hours. Your style will reveal itself in the process.”
For me, style is about speed, curiosity, and minimalism:
While I care about aesthetics, my style is a natural byproduct of my process. Every shot is part of my evolving photographic journey.
Style isn’t something you force; it’s something you discover. It emerges from your approach, your practice, and your perspective. So get out there, shoot relentlessly, and let your unique way of seeing the world shape your photographic voice.
“Style is not about mimicking others; it’s about finding your own rhythm in the chaos of the streets.”
Let’s find that style, one photo at a time.
Robert Frank’s The Americans stands as a groundbreaking masterpiece in the history of photography, particularly street photography. First published in 1958 in France and 1959 in the United States, the book challenged conventions, reshaped the narrative of American life, and inspired countless photographers. With its raw, candid, and unfiltered portrayal of the United States, The Americans captured the complexities of a nation in the 1950s, exposing its contradictions, beauty, and flaws.
Duration and Scope
Frank embarked on his ambitious journey in 1955, spending two years traveling across 48 states. Supported by a Guggenheim Fellowship, he documented the lives of ordinary Americans through over 28,000 photographs, eventually narrowing them down to 83 images for the book.
The Camera
Frank used a Leica III with a 50mm lens, a lightweight and discreet camera ideal for street photography. This compact setup allowed him to remain unobtrusive and capture moments spontaneously, an approach central to his visual storytelling.
Themes and Vision
Frank’s vision was to depict a side of America that contrasted with the idyllic imagery often seen in mainstream media. His photographs explored themes such as:
“Black and white are the colors of photography. To me they symbolize the alternatives of hope and despair to which mankind is forever subjected.” — Robert Frank
Before The Americans, street photography was often seen through a formalist lens, with carefully composed and polished images. Frank’s work broke these norms by embracing imperfection:
Frank’s sequencing of images created a loose, poetic narrative that reflected his experience of America. This approach inspired future photographers to think of their work not as isolated images but as parts of a larger story.
In The Americans, the subjects were not just characters in a frame but people with lives, emotions, and struggles. This perspective influenced a generation of photographers to approach their subjects with empathy and depth.
Among the 83 images in The Americans, several stand out as iconic representations of Frank’s vision:
“Trolley – New Orleans”
This photograph, showing passengers segregated by race on a trolley, became a powerful symbol of America’s racial divide.

“Parade – Hoboken, New Jersey”
A lonely figure stands in the crowd, encapsulating the isolation Frank often captured in public spaces.

“Elevator – Miami Beach”
A poignant moment featuring an elevator operator, highlighting the unseen lives of working-class Americans.

The Americans revolutionized the genre of street photography and influenced artists across mediums, including filmmakers and writers. Frank’s work paved the way for photographers like Garry Winogrand, Diane Arbus, and Lee Friedlander to explore the streets with a more personal, introspective eye.
“There is one thing the photograph must contain, the humanity of the moment.” — Robert Frank
Robert Frank’s The Americans is more than a collection of photographs; it’s a profound commentary on society, culture, and the human condition. The book’s raw authenticity continues to inspire street photographers to capture the world as it is, with all its beauty and imperfections. Frank’s legacy reminds us that photography is not just about documenting the external world but also about revealing the photographer’s inner truth.
“You do not have to like my photographs. But they are honest.” — Robert Frank

Vaping has become a modern epidemic, often disguised as a safer alternative to smoking. It’s marketed with sleek designs, enticing flavors, and the promise of being “less harmful.” But beneath the vapor lies a deadly reality. Vaping is not a harmless habit—it’s a ticking time bomb for your health. Let this be the wake-up call you need.
When you inhale vapor, you’re not just inhaling flavored clouds. You’re exposing your lungs to a cocktail of toxic chemicals, including:
Even though the effects might not be immediate, every puff brings you closer to irreversible damage.
Reports of vaping-associated lung injury (EVALI) have skyrocketed. This life-threatening condition can strike suddenly, causing symptoms like:
The damage can lead to lung collapse or even death. Imagine suffocating because of a habit you thought was harmless.
Your lungs aren’t the only organs at risk. Vaping wreaks havoc on your cardiovascular system. Nicotine and other chemicals in vape liquid can:
The American Heart Association warns that even young, otherwise healthy people are at risk.
Vaping doesn’t just harm your body in the present—it steals your future. Studies show that prolonged vaping increases the likelihood of developing chronic illnesses, including:
These aren’t risks that might happen—they’re risks that will happen if you continue.
If you vape, stopping now is the best decision you can make for your health. Here’s how to start:
Vaping is not a harmless pastime. It’s a path that leads to suffering, disease, and an early grave. No flavor, no trend, no fleeting comfort is worth your life. Choose health. Choose life. Quit vaping today before it’s too late.
30 years…
The adaptation to email as a primary form of communication occurred over several decades, influenced by technological advancements, accessibility, and societal changes. Here’s a timeline of email adoption:
1. Early Development (1970s)
• Invention: The first email system was developed in 1971 by Ray Tomlinson, but it was limited to a small group of ARPANET users (a precursor to the internet).
• Barriers: During this time, email required significant technical expertise and specialized systems, limiting its adoption to government and academic institutions.
2. Expansion and Awareness (1980s)
• Corporate Adoption: By the 1980s, email systems like IBM PROFS and Microsoft Mail began appearing in corporate environments.
• Limited Consumer Use: Email was still niche and used primarily by professionals and tech enthusiasts due to high costs and limited access to computers.
3. Mass Adoption (1990s)
• The Internet Boom: With the rise of the World Wide Web and user-friendly internet service providers like AOL, Hotmail, and Yahoo Mail, email became accessible to the general public.
• Businesses Transition: Companies began adopting email for customer communication and internal operations, speeding up the transition.
• By the Late 1990s: Email became a standard communication tool for both businesses and individuals.
4. Ubiquity (2000s)
• Global Integration: By the early 2000s, email was ubiquitous in the workplace and in personal communication, with billions of users worldwide.
• Cultural Norms: The expectation to have an email address became standard for accessing online services, job applications, and social networking.
Timeframe for Full Adaptation
• From Invention to Mass Adoption: It took roughly 20–25 years (1971–1995) for email to transition from a niche tool to mainstream use.
• From Mass Adoption to Ubiquity: Another 5–10 years (1995–2005) for email to become a globally dominant form of communication.
Factors Influencing Adoption
1. Ease of Use: User-friendly platforms like Hotmail accelerated consumer adoption.
2. Cost and Accessibility: The affordability of personal computers and internet access made email more accessible.
3. Network Effects: As more people adopted email, it became increasingly essential for communication.
4. Replacement of Older Methods: Email gradually replaced fax machines, memos, and even some phone communications.
Overall, the widespread adoption of email took about 30 years, a relatively rapid transition considering the infrastructure, cultural shifts, and technological advancements required.
Why would somebody use a horse and buggy when we have fully autonomous self driving vehicles? Why would somebody store their capital in shiny dead rocks or decaying physical property when we have indestructible digital property in cyberspace? Why shoot film when we have digital cameras?
Romanticism, nostalgia, comfort, and risk aversion.

The advent of digital cameras marked a pivotal shift in the photography industry, transforming how people capture, store, and share images. Kodak, once the undisputed leader in analog film photography, faced significant challenges adapting to this technological revolution. Here’s an overview of the digital camera’s rise and its impact on Kodak:
The Rise of Digital Cameras
• Invention and Early Development: The first digital camera was invented by Kodak engineer Steven Sasson in 1975. It used a CCD (charge-coupled device) image sensor to capture images digitally instead of on film. However, the company initially saw the technology as a threat to its lucrative film business.
• Commercial Adoption: Digital cameras gained commercial traction in the 1990s as advancements in technology made them more affordable and user-friendly. By the 2000s, they became the preferred choice for both professional photographers and consumers due to their convenience and cost-effectiveness.
• Features of Digital Cameras: They offered instant image review, the ability to store thousands of photos on memory cards, and easy sharing via computers and, later, the internet.
Impact on Kodak
1. Missed Opportunities:
Despite inventing the digital camera, Kodak was hesitant to invest heavily in digital technology. The company feared cannibalizing its highly profitable film and processing business. This delayed its entry into the burgeoning digital market.
2. Competition:
Companies like Canon, Nikon, Sony, and Fujifilm aggressively embraced digital camera technology, quickly dominating the market. Kodak struggled to keep pace with their innovations and marketing strategies.
3. Decline of Film:
Digital photography reduced the demand for film and related services, which were Kodak’s core revenue streams. By the mid-2000s, the film market had drastically shrunk.
4. Shift in Business Model:
Kodak attempted to transition to digital by launching its own line of digital cameras and investing in inkjet printers. However, these efforts came too late and failed to generate enough revenue to offset the decline in film sales.
5. Bankruptcy:
In 2012, Kodak filed for Chapter 11 bankruptcy protection. The company restructured, focusing on commercial imaging and printing technologies instead of consumer photography.
Lessons from Kodak’s Decline
Kodak’s story highlights the dangers of failing to adapt to disruptive technologies. Despite pioneering the digital camera, the company underestimated its potential and prioritized short-term profits over long-term innovation. This hesitancy allowed competitors to outpace Kodak, leading to its eventual downfall in the consumer market.
Today, Kodak exists primarily as a smaller, diversified technology company. Its legacy serves as a cautionary tale for businesses in rapidly changing industries.
Detach from the photographs. Detach from the results. Detach from the world. Just create a new one…

Make a collage in procreate by throwing random elements from pictures you’ve recently made together, and then just send it to ChatGPT and see what it thinks. Let the AI give you a title and description-
This monochromatic collage delves into the existential interplay of time, mortality, and human experience. A weathered hand grasps a clock, symbolizing the fragile hold we have on the passage of time. Surrounding elements—an aged statue, a bird in flight, and the layered textures of life—create a narrative of contrasts: freedom versus constraint, vitality versus decay, and the eternal versus the ephemeral. The stark black-and-white palette amplifies the tension between light and shadow, evoking a timeless, contemplative mood. “Hands of Time” invites the viewer to reflect on the transient nature of existence and the indelible marks we leave behind.
ChatGPT is a good creative assistant.
This collage has a striking and evocative aesthetic, blending a surreal mix of human elements, objects, and layered symbolism. Here are a few observations:
- Themes of Time and Mortality: The prominent clock at the center, held by weathered hands, evokes the relentless passage of time. The aged hands add a layer of human vulnerability and experience.
- Juxtaposition of Elements: The inclusion of various textures and subjects, such as the horse, human figure, and the bird silhouette, creates a narrative tension. The bird could symbolize freedom or transcendence, contrasting with the grounded, almost weighty feel of the hand and clock.
- Black-and-White Palette: The monochromatic tones intensify the emotional impact, emphasizing contrasts between light and shadow. This choice suits the themes of duality and existential reflection.
- Interplay of Layers: The collage seems to explore overlapping realities—past, present, and future, or physical vs. metaphysical. It draws the viewer in, asking them to piece together a fragmented story.
- Mood and Emotion: The work feels contemplative, perhaps even melancholic, with an undercurrent of urgency due to the clock’s ticking presence.
It’s a powerful piece, rich in metaphor and interpretation, and it would be interesting to hear your intended message or inspiration behind it!

The Prayer to Saint Michael the Archangel is a well-known Catholic prayer asking for protection and spiritual strength. It was composed by Pope Leo XIII in 1886 after he reportedly experienced a vision of spiritual warfare between the Church and the forces of evil. The prayer is an invocation for Saint Michael’s help in resisting temptation and combating evil.
The Text of the Prayer
Here is the traditional version of the prayer:
“Saint Michael the Archangel, defend us in battle.
Be our protection against the wickedness and snares of the devil;
May God rebuke him, we humbly pray;
And do thou, O Prince of the heavenly host,
by the power of God,
cast into hell Satan and all evil spirits
who prowl about the world seeking the ruin of souls. Amen.”
Key Themes of the Prayer
1. Protection in Battle: The prayer reflects a call for Saint Michael to shield the faithful from the forces of evil.
2. Invocation of Divine Power: The prayer acknowledges God’s ultimate power, asking Him to rebuke the devil.
3. Spiritual Warfare: It emphasizes the constant presence of spiritual struggle in the world.
4. Role of Saint Michael: As the leader of the heavenly hosts, Saint Michael is called upon to cast out evil spirits.
Saint Michael’s Role in Catholic Tradition
Saint Michael is one of the Archangels mentioned in the Bible and is considered a powerful protector and warrior:
• Biblical Basis: He is depicted as a leader of God’s army against Satan in Revelation 12:7-9 and as a defender of God’s people in Daniel 10:13 and Jude 1:9.
• Symbol of Strength: Saint Michael represents courage and the triumph of good over evil.
Usage in Liturgy and Devotion
• Daily Prayers: Many Catholics recite the prayer daily as a personal devotion.
• After Mass: The prayer was commonly recited after Low Mass until 1964. Today, it is still encouraged in some parishes.
• Special Feasts: It is particularly relevant on the Feast of the Archangels (September 29) and the Feast of Saint Michael (May 8 in some traditions).
The prayer is deeply rooted in Catholic spiritual practices and reflects the Church’s enduring belief in Saint Michael’s intercession and power in the face of evil.
Michael Saylor, an influential voice in the Bitcoin community, continues to shape the narrative around cryptocurrency as a long-term store of value and an asset for corporate treasury. This post delves into Saylor’s vision for Bitcoin at $100K and the future of MicroStrategy, providing key takeaways and analysis.
Saylor underscores the unique properties of Bitcoin, particularly its finite supply:
“The moment people realize there will never be more than 21 million Bitcoin, the true value of scarcity will be understood,” says Saylor.
Saylor highlights how growing institutional adoption drives Bitcoin’s price:
Saylor explains how MicroStrategy pivoted from a business intelligence software company to a Bitcoin holding company:
“We see Bitcoin as digital property,” Saylor asserts. “It’s the ultimate asset for a company looking to preserve shareholder value over decades.”
Saylor envisions MicroStrategy as a hybrid organization:
Saylor projects that Bitcoin will surpass $100,000 per coin due to:
Saylor predicts Bitcoin will fundamentally reshape the global financial system:
Saylor acknowledges potential regulatory headwinds but remains optimistic:
Bitcoin’s price volatility remains a hurdle for mainstream adoption:
Saylor’s insights reinforce Bitcoin’s importance as a technological breakthrough:
“Bitcoin isn’t just an asset; it’s a movement toward financial freedom,” says Saylor.
Michael Saylor’s unwavering belief in Bitcoin’s potential highlights its transformative power in finance and beyond. His strategies for MicroStrategy offer a blueprint for individuals and corporations looking to navigate the evolving landscape of cryptocurrency. As Bitcoin approaches $100K, it’s clear that the revolution Saylor envisions is just beginning.
Stay tuned for more insights as Bitcoin continues to make history.
What’s popping, people? It’s Dante, getting my morning started off here in the Symposium. Welcome, welcome. This is the Pavilion in the Trees—a place I love to be.
Today’s topic: health. Health is wealth and what that means to me.
As an artist and a photographer, focusing on my vitality is what allows me to cultivate curiosity. Waking up well-rested, eager to start the day, and catching the sunrise—that, to me, is success.
“Increasing my curiosity by 1% each day is my ultimate goal. To achieve this, I must focus on health and vitality at the forefront.”
Health puts life into perspective. I’m simply grateful to:
These simple things remind me how much wealth I already have through health.
At the end of life, you can acquire all the material things, but what really matters? To me, it’s the ability to wake up in the morning and have another chance at life.
“Any day could be your last. Maybe it’s best to focus on the simple fact that we have another chance—another day.”
We are bound by gravity, creatures of flesh who bleed and will die. But each day we wake up, we have another shot, and that’s wealth in itself.
I learned about fasting during my time volunteering with a Palestinian family in Jericho. It was Ramadan, and we fasted all day and feasted at night. That clarity I felt while fasting stayed with me.
Two years ago, I started taking fasting seriously—removing breakfast and lunch and eating just one meal a day. The results?
“The gut is more intelligent than the brain, and as an artist working with spontaneity, having strong intuition is critical.”
There’s also a spiritual component to fasting—something primal. I remember the Eid al-Adha day of sacrifice in Jericho. We fasted, slaughtered goats, and then feasted at night. That gratitude for food, for life itself, was profound.
Now, I only eat meat in the evening. It fuels me with abundance, with energy, and with power. Honestly, I feel healthier than ever.
When I was a kid, I’d eat one Oreo, then the whole sleeve. These foods are designed to addict us. But here’s the thing:
You have to take control of your life.
“If you view health as the ultimate sign of wealth, the decisions you make each day will be different.”
You’ll avoid junk food, skip sugary sodas, and instead fuel your body with protein, fat, and nutrients that give you vitality. Feeling low on energy is the ultimate defeat, and I refuse to accept that.
Moderation doesn’t work for me. I’m an extreme person, and I want extreme health and extreme vitality. For me, the carnivore diet and fasting have honed my everyday life into something supreme.
“The ultimate way to live life is by maximizing joy. And to maximize joy, you must maximize your health.”
If this inspires just one person to stop eating junk food, start fasting, and take control of their health, it would make my day. Don’t let sugar and processed food poison you.
Instead:
“If I were to die tonight in my sleep, so be it. But if I wake up tomorrow, full of health, vitality, and power—let’s go.”
Health is wealth. It’s about feeling good, knowing your family is healthy, and waking up each day full of vitality. For me, it’s the ability to walk out my door and feel good—physically, mentally, and spiritually.
“With health at the forefront, everything else falls into place.”
Health is wealth. Don’t forget it.
Walker Evans is a name synonymous with the documentation of American life during the 20th century. His work transcends time, offering viewers a lens into the everyday lives of ordinary people. One of his most compelling bodies of work comes from his series of subway portraits, a revolutionary approach to candid street photography that influenced generations of photographers. Let’s explore the significance of Evans’ subway series, his impact on street photography, and how he managed to create these evocative images.
Walker Evans’ subway portraits, primarily shot between 1938 and 1941, remain one of the most iconic projects in the history of street photography. These portraits were taken secretly, capturing passengers as they traveled on the New York City subway. The result was a raw, unfiltered glimpse into the faces of everyday people.
Evans sought authenticity. He wanted to photograph individuals as they truly were, without the self-consciousness that often accompanies being in front of a camera. His subjects ranged from the working class to children, to immigrants, offering a mosaic of life in mid-20th century New York.
The series was later published in his 1966 book Many Are Called, which presented these subway photographs alongside text by James Agee. The title emphasized the universal nature of the human condition, highlighting the anonymity and vulnerability of city life.
Walker Evans’ subway portraits were a pioneering effort in street photography for several reasons:
Walker Evans’ subway portraits reshaped how photographers approached candid photography in public spaces. Here’s how his work continues to influence the genre:
Walker Evans’ subway portraits are a testament to the power of street photography as a medium for truth-telling. By capturing unguarded moments in the lives of strangers, Evans revealed the quiet poetry of urban life. His work reminds us that even the most mundane settings can be filled with beauty and emotion, provided we take the time to look closely.
Today, Evans’ influence can be seen in the work of countless street photographers who aim to capture the world as it is—unposed, unfiltered, and profoundly human. His subway portraits continue to inspire, reminding us of the power of observation and the endless stories that unfold in public spaces.
Walker Evans didn’t just document life—he revealed it. His subway series serves as a timeless reminder of the power of photography to connect us with the humanity around us.
What’s popping people? It’s Dante. This morning started off here in Fairmount Park, Philadelphia, as I headed to work at the Horticulture Center. My job? Tending plants, clearing land, pruning, deadheading, planting, shoveling dirt—getting my hands dirty.
Today, I thought about this idea: designing your life. What does it mean to design your life, and why does it matter?
I’ve always been a curious person, someone who loves to explore. I’ve traveled the world, volunteered on a kibbutz in Israel, worked with farmers landscaping, gardening, milking cows. I’ve spent time with a Palestinian family at their hostel, where I shared meals of hummus, eggs, dates, chicken, pigeon, rice, and potatoes. After breakfast and family time, I’d work on my personal photography.
I even spent time in Zambia as a Peace Corps volunteer in aquaculture, learning fish farming. I love being physical—gardening, farming, landscaping. I love seeing the world change and grow, knowing I had a hand in it.
“The experiences we have along the journey in life are ultimately what we’ll look back on before our deep sleep of death—not the things we’ve acquired.”
In my 20s, I followed an unconventional path. I spent most of the decade volunteering without pay and working on my personal photography. I was self-sufficient—washing clothes by hand, cooking over fire, slaughtering chickens and goats, digging fish ponds, and learning new languages like Ichi Bemba.
I integrated myself into communities and tribes, experiencing life in its rawest form. This journey might seem foolish to those who value money as the measure of success, but for me, the memories and experiences are what truly matter.
Now I’m back home in Philadelphia, the city where I was born and raised. It’s been hard to find my place here, especially when it comes to work. Finding something worthy of my time—something interesting—has been a challenge.
Working in horticulture has been uplifting. It’s seasonal, so I’ve been at it since May. It’s December now, and while my time here may be temporary, it resonates deeply with me. There’s joy in the solitude, in cultivating plants, and in seeing the fruits of my labor.
At the same time, I get to work on my photography—taking macro shots of plants, enjoying nature walks, and letting my mind wander. I listen to podcasts and lectures about Bitcoin, ancient philosophy, and history while I work.
I’ve realized that life isn’t about the money or the things you acquire. It’s about the everyday lifestyle—the process, the journey.
“If I were retired today, how would I spend my time?”
That’s the question I asked myself. The answer led me here, working in the park, creating, and learning. I’m not working for money—I’m working because I genuinely enjoy my day.
Here’s the truth:
For me, it’s not about maximizing income but about maximizing creativity, learning, and flourishing.
“Design your life in a way that allows you to learn, grow, create, and flourish.”
By designing my life around what brings me joy, I’ve found a balance: working in horticulture, enjoying nature, and creating art. This might not work for everyone, but it works for me.
Find what resonates with you. Life is too short to spend it chasing things that don’t matter.